Wednesday, February 19, 2014

Vers Toi by Worth c1934

Vers Toi by Worth: launched in 1934. Originally created by Maurice Blanchet.  The name means "Towards You" in French.





Harper's Bazaar, 1956:
"Paris Report: Worth • Another new French fragrance, this one from the house of Worth: '"Vers Toi." Named for its ability to take its final character from the wearer herself, it deepens beneath a fresh and radiant surface. One ounce, in a Lalique bottle. $18."

Fragrance Composition:


So what does it smell like?  It was classified as a floral fragrance for women. The classy aldehyde marriage of Grasse jasmine, carnation, hyacinth, tuberose, lilac, tulip, clove, daffodil, narcissus, and Bulgarian rose, is enhanced by patchouli, opoponax, mosses and resins, in addition to fruity touches of ripe, juicy peaches fresh from the orchard. 
  • Top notes: laburnum, wisteria, elderberries, lilac, hay, aldehyde, peach, narcissus, daffodil
  • Middle notes: magnolia, clove, tulip, Bulgarian roses, Grasse jasmin, lily, lilac, lily of the valley, hyacinth
  • Base notes: opoponax, patchouli, oakmoss, ambergris, resins, sandalwood
 

 

Combat, 1955:
"Vers Toi (perfumed cologne) by Worth - a hill filled with spring and darkness. The softness of its slopes is like a goddess. It exhales a perfume of loneliness: the aroma of nocturnal lilacs mingled with that of hearts dry black roses or drinks the crystal moon. Flowering hay, mossy bark and resins prepare for the first cry of the wagtail and the exalted appearance of the jasmines of dawn."



Bottles:


Presented in a flacon made by René Lalique et Cie.




Other bottles included various standard Worth bottles and tester bottles, not made by Lalique.


Fate of the Fragrance:


Discontinued, date unknown. Still being sold in 1965.

Reformulated and relaunched in 2000.

So what does it smell like? It is described as a light, soft, sporty floral perfume for women.
  • Top notes: aldehydes, verbena, bergamot and geranium
  • Heart notes: jasmine, lily of the valley and rose
  • Base notes: benzoin, patchouli, sandalwood and vanilla


No comments:

Post a Comment