Sans Adieu by Worth: launched in 1929.
Worth was clever in crafting a series of perfumes with evocative names that told a love story, making each fragrance feel like a chapter in a romantic narrative. The titles of this series included "Dans la Nuit" ("In the Night"), "Vers le Jour" ("Towards the Day"), "Sans Adieu" ("Without Goodbye"), "Je Reviens" ("I Will Return"), "Vers Toi" ("Towards You"), "Projets" ("Plans" or "Projects"), "Imprudence" ("Recklessness"), and "Requête" ("Request"). Together, these names reflect the emotional stages of a love affair: the mystery and intimacy of the night, the promise of a new day, the bittersweet parting without farewells, the pledge of return, and the eventual reunification. These titles conjure up a romantic progression, from the initial allure of love to the challenges and uncertainties that arise, and finally, the enduring nature of affection.
