Tuesday, February 10, 2015

Imprudence by Worth c1938

Imprudence by Worth: launched in 1938. Created by Maurice Blanchet.

The name means "reckless" in French.

It was available in parfum, bath soap, dusting powder, eau de cologne and hand soap.



Fragrance Composition:


So what does it smell like? It is classified as a floral fragrance for women.
  • Top notes: bergamot, honeysuckle, neroli, lily of the valley
  • Middle notes: orange blossom, jasmine, rose, lilac, ylang ylang
  • Base notes: amber, civet, cedar, sandalwood, vanilla, musk



Penthouse - Volume 3, 1967:
"Worth JE REVIENS : For the one you want to see again and again, from £1 7s 6d. ... IMPRUDENCE: Provocative and alluring — for women who are subtly feminine, from £2."

Bottles:


Housed in a Rene Lalique flacon in sizes ranging from 2 1/3" to 8 7/8" tall.


Drug and Cosmetic Industry, 1938:
"Worth is presenting "Imprudence", an impulsive, enchanting new perfume. Lalique has built a little glass castle, each tier banded with silver, in which to house this warm, joyous scent."







Fate of the Fragrance:



Discontinued, date unknown. Still being sold in 1967.



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