Imprudence by Worth c1938

Imprudence by Worth: launched in 1938. Created by Maurice Blanchet.

The name means "reckless" in French.

It was available in parfum, bath soap, dusting powder, eau de cologne and hand soap. It was suggested to be worn during the autumn and winter months.

Fragrance Composition:

So what does it smell like? It is classified as a floral fragrance for women. Jungle scents heightened by a well-made castoreum base, perfect for furs.

• Top notes: bergamot, honeysuckle, neroli, lily of the valley
• Middle notes: tuberose, orange blossom, jasmine, rose, lilac, ylang ylang
• Base notes: castoreum, leather, ambergris, civet, cedar, Mysore sandalwood, vanilla, musk

L'Amour de l'art, 1950:

"Imprudence by Worth: Discreet then insinuating, this waltz of scents bears its name as a warning. Beware of the seduction of this imprudence which takes you on a furious rhythm in a whirlwind of powder, leather and amber."

Combat, 1955:

"Imprudence by Worth - muted delights, presented at length, whose accords of vanilla, amber and tuberose come and go, sometimes poignant, sometimes light, like the echo of the celebration of Debussy's second nocturne, when the wind blows it away or bring it."

Penthouse - Volume 3, 1967:

"Worth JE REVIENS : For the one you want to see again and again, from £1 7s 6d. ... IMPRUDENCE: Provocative and alluring — for women who are subtly feminine, from £2."

Bottles:

Housed in a Rene Lalique flacon in sizes ranging from 2 1/3" to 8 7/8" tall. This tiered flacon came in three sizes:

• 1/2 oz
• 1 oz
• 2 oz

2 3/8"
3"
3.25"
3.4"
9.5" factice


Drug and Cosmetic Industry, 1938:

"Worth is presenting "Imprudence", an impulsive, enchanting new perfume. Lalique has built a little glass castle, each tier banded with silver, in which to house this warm, joyous scent."

Fate of the Fragrance:

Discontinued, date unknown. Still being sold in 1967.

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