Tuesday, June 25, 2013

Vers le Jour by Worth c1924

Vers le Jour by Worth: (Towards Dawn) launched in 1924, in USA by 1925. Created by Maurice Blanchet..

Fragrance Composition:

So what does it smell like?  It was a cool floral chypre fragrance for women. Recommended to be worn for sports.
  • Top notes: bergamot, narcissus, geranium, lemon, lavender, 
  • Middle notes: rose, jasmine, carnation, lilac, lily of the valley
  • Base notes: musk, civet, sandalwood, amber, cedar, vetiver, oakmoss, vanilla, patchouli, tonka

Vanity Fair, 1927:
"The perfumes are Worth's "Dans la Nuit." in the smaller blue bottle, and "Vers le Jour," in the larger amber bottle; from Franklin Simon."
The New Yorker, 1947:
""Vers le Jour." for the slightly masculine woman."


The bottle was designed by Rene Lalique. Bottle is a flattened circular shape fitted with a flat circular stopper in amber glass shaded with deep red, bottle molded with triangular motifs in a repeating pattern. The bottle shape was introduced in 1926.

Fate of the Fragrance:

Discontinued, date unknown.

Reformulated and relaunched in 2000.

So what does it smell like?  The fragrance is classified as a fresh, fruity floral fragrance for women.
  • Top notes: bergamot, red berries, rose and angelica root
  • Middle notes: narcissus, cyclamen, jasmine, osmanthus, May rose, peony, peach, pineapple and watermelon
  • Base notes: Virginia cedar, sandalwood and musk

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